Naming isn’t just a search task — yet most platforms treat it like one.
The Problem
Although discounts are widely available, shoppers struggle to turn them into structured meal plans.
For people following diets like keto or vegan, balancing nutrition with affordability becomes even more difficult.
What I Bring to Product Design
The real problem isn’t finding a domain.
It’s defining a brand.
What I Bring to Product Design
Most platforms focus on selling domains — not supporting brand discovery.
What I Bring to Product Design
The real problem isn’t finding a domain.
It’s defining a brand.
Reframing the Experience
Naming is not about finding a domain — it’s about defining identity.
Instead of treating naming as a simple search task,
the experience was reframed as a process of exploration, comparison, and decision-making.
What I Bring to Product Design
From idea to identity — a structured brand discovery flow
A simple 3-step process that guides users from exploration to decision
This flow transforms naming from a quick transaction into a guided process that builds clarity and confidence.
From Search to Discovery
Transforms naming from a simple search task into a guided exploration process.
Identity-Driven Filtering
Allows users to refine results through tone, style, and brand direction.
Context-Aware Suggestions
Generates domain ideas based on user inputs, preferences, and selected brand attributes.
Structured Decision Flow
Supports confident decisions through clear comparison and pricing.
Design System
Design Systems are crucial to the design process as they help achieve visual consistency, thus creating a better user experience for the end user. Before starting the high fidelity design, I first established a colour palette, as well as systems for shadows, typography, and different components of the website. This results\ed in a clean and polished end design that is easy for the user to navigate.
Typography System
Persona
Jessica represents users who want to eat healthier
but feel overwhelmed turning discounts into real meals.
Design System
Design Systems are crucial to the design process as they help achieve visual consistency, thus creating a better user experience for the end user. Before starting the high fidelity design, I first established a colour palette, as well as systems for shadows, typography, and different components of the website. This results\ed in a clean and polished end design that is easy for the user to navigate.
Although discounts are widely available, shoppers struggle to turn them into structured meal plans.
For people following diets like keto or vegan, balancing nutrition with affordability becomes even more difficult.
Typography System
Persona
Jessica represents users who want to eat healthier
but feel overwhelmed turning discounts into real meals.