Hello, earthling —I’m Nora — officially Mahdieh Molaei
I’m a UX/Product Designer with a background in industrial design, digital media, and research.
I design digital experiences that bring together user needs, product strategy, visual clarity, and human feeling — creating products that are useful, thoughtful, and easy to understand and use.
My work starts with listening:
understanding what people need, where they feel stuck, and what the business is trying to achieve, then shaping those insights into clearer flows, stronger interfaces, and more meaningful product experiences.
UX Research
Product Strategy
Product Design
Design Systems
Hello, earthling —I’m Nora — officially Mahdieh Molaei
I’m a UX/Product Designer with a background in industrial design, digital media, and research.
I design digital experiences that bring together user needs, product strategy, visual clarity, and human feeling — creating products that are useful, thoughtful, and easy to understand and use.
My work starts with listening:
understanding what people need, where they feel stuck, and what the business is trying to achieve, then shaping those insights into clearer flows, stronger interfaces, and more meaningful product experiences.
UX Research
Product Strategy
Product Design
Design Systems
Selected Case Studies
A few projects that show how I think, design, and solve real problems.
Selected Case Studies
A few projects that show how I think, design, and solve real problems.
FOODI — AI Meal Planning App
Turning grocery discounts into practical meal decisions
I designed an AI-driven meal planning concept that helps budget-conscious shoppers turn local discounts and existing ingredients into meals they can actually cook.
Turning grocery discounts into practical meal decisions
FOODI — AI Meal Planning App
Turning grocery discounts into practical meal decisions
I designed an AI-driven meal planning concept that helps budget-conscious shoppers turn local discounts and existing ingredients into meals they can actually cook.
Turning grocery discounts into practical meal decisions
AI-Enhanced Museum Experience
Studying how AI storytelling changes engagement with history
In collaboration with the Museum of the American Revolution, I created and tested AI-enhanced versions of historical portraits to understand how animation, color, and narration affect engagement, empathy, and perceived authenticity.
Exploring how AI changes engagement with history
AI-Enhanced Museum Experience
Studying how AI storytelling changes engagement with history
In collaboration with the Museum of the American Revolution, I created and tested AI-enhanced versions of historical portraits to understand how animation, color, and narration affect engagement, empathy, and perceived authenticity.
Exploring how AI changes engagement with history
Brands.io — Product Redesign
Redesigning a domain marketplace into a guided brand discovery experience
I reframed Brands.io from a domain search experience into a more strategic flow that helps early-stage founders explore names through brand direction, not just availability.
From domain search to guided brand discovery
Brands.io — Product Redesign
Redesigning a domain marketplace into a guided brand discovery experience
I reframed Brands.io from a domain search experience into a more strategic flow that helps early-stage founders explore names through brand direction, not just availability.
From domain search to guided brand discovery
Experience
My Path
Nora
My work sits between product design, UX/UI, branding, and storytelling.
I design digital experiences from concept to interface — shaping user flows, visual systems, and product moments that feel clear, useful, and easy to navigate.
I care about both structure and feeling: how a product works, how it communicates, and how people connect with it. Across research, teaching, brand-focused work, and digital product projects, I’ve learned how to turn unclear ideas into thoughtful, human-centered interfaces.
What I Bring to Product Design
A practical mix of strategy, research, interface design, and AI exploration — the skills I use to turn early ideas into clear, testable product experiences.
What I Bring to Product Design
A practical mix of strategy, research, interface design, and AI exploration — the skills I use to turn early ideas into clear, testable product experiences.
My Path
A practical mix of strategy, research, interface design, and AI exploration — the skills I use to turn early ideas into clear, testable product experiences.
01
Product Thinking
I connect user needs, business goals, and product structure to shape digital experiences that are clear, useful, and easy to navigate.
Master of Science in Digital Media
Drexel University · GPA: 3.92
Focus: UX Design, User Research, Interactive Media, AI-Enhanced Digital Experiences
01
Product Thinking
I connect user needs, business goals, and product structure to shape digital experiences that are clear, useful, and easy to navigate.
02
UX Research & Testing
I use interviews, usability testing, and behavioral insights to understand where people feel confused, stuck, or unsupported.
Master of Science in Digital Media
Drexel University · GPA: 3.92
Focus: UX Design, User Research, Interactive Media, AI-Enhanced Digital Experiences
02
UX Research & Testing
I use interviews, usability testing, and behavioral insights to understand where people feel confused, stuck, or unsupported.
03
UX/UI Design & Prototyping
I design user flows, wireframes, interfaces, and interactive prototypes that turn early ideas into usable product experiences.
Master of Science in Digital Media
Drexel University · GPA: 3.92
Focus: UX Design, User Research, Interactive Media, AI-Enhanced Digital Experiences
03
UX/UI Design & Prototyping
I design user flows, wireframes, interfaces, and interactive prototypes that turn early ideas into usable product experiences.
04
AI-Assisted Experience Design
I explore how AI can support personalization, storytelling, and decision-making while keeping the experience human-centered, clear, and trustworthy.
Master of Science in Digital Media
Drexel University · GPA: 3.92
Focus: UX Design, User Research, Interactive Media, AI-Enhanced Digital Experiences
04
AI-Assisted Experience Design
I explore how AI can support personalization, storytelling, and decision-making while keeping the experience human-centered, clear, and trustworthy.