Understanding the challenge

Today, a lot of what we see feels more like Instagram or TikTok — fast, visual, and designed to grab attention.

We’re used to movement.
To faces that blink.
To stories that feel alive.

But when we walk into a museum and stand in front of historical portraits — especially ones that are damaged and completely static — for a modern audience, the experience often isn’t that engaging.

It’s harder to connect.
And that emotional engagement we’re used to simply isn’t there.