FOODI

This project started with a simple question:

How can we use AI to make museum experiences feel more alive, engaging, and easier to connect with — without compromising historical authenticity?

In collaboration with the Museum of the American Revolution,
I worked with two damaged historical portraits — images that, despite their significance, often feel distant and hard to connect with.

To bring these experiences closer to the audience,
I created multiple variations of these portraits — adding animation, color, and narration.

I wanted to understand what really changes:


Can these enhancements create a stronger emotional connection?
Which versions feel more engaging?
And most importantly, can we do this without losing trust or historical integrity?

FOODI

This project started with a simple question:

How can we use AI to make museum experiences feel more alive, engaging, and easier to connect with — without compromising historical authenticity?

In collaboration with the Museum of the American Revolution,
I worked with two damaged historical portraits — images that, despite their significance, often feel distant and hard to connect with.

To bring these experiences closer to the audience,
I created multiple variations of these portraits — adding animation, color, and narration.

I wanted to understand what really changes:


Can these enhancements create a stronger emotional connection?
Which versions feel more engaging?
And most importantly, can we do this without losing trust or historical integrity?

What I Bring to Product Design

My Path

Understanding real grocery behavior — not assumptions.

Understanding real grocery behavior — not assumptions.

Understanding real grocery behavior — not assumptions.

Rising Grocery Prices

Rising Grocery Prices

Rising Grocery Prices

High grocery prices make budget-friendly meals a challenge.

High grocery prices make budget-friendly meals a challenge.

Discounts Without Structure

Discounts Without Structure

Discounts Without Structure

Although discounts are widely available, shoppers struggle to turn them into structured meal plans.

Diet Restrictions + Budgeting = A Struggle!

Diet Restrictions + Budgeting = A Struggle!

Diet Restrictions + Budgeting = A Struggle!

For people following diets like keto or vegan, balancing nutrition with affordability becomes even more difficult.

What I Bring to Product Design

My Path

Interviews

Interviews

Interviews

10 semi-structured interviews with households

10 semi-structured interviews with households

Behavioral Survey

Behavioral Survey

Behavioral Survey

40 participants

Field Observation

Field Observation

Field Observation

In-store behavior observation

Research Focus


Reaction to discounts

Reaction to discounts

1) Reaction to discounts

Meal planning behavior

Meal planning behavior

2)Meal planning behavior

Budget pressure

Budget pressure

3)Budget pressure

Dietary Restrictions

Dietary Restrictions

4)Budget pressure

Persona

What I Bring to Product Design

My Path

Testing Behavior Before Building the product

Testing Behavior Before Building the product

Testing Behavior Before Building the product

People want to eat healthy

Healthy meals often feel expensive
when shoppers try to stay within budget

Discounts don't translate into meals

Shoppers see many deals but don't know how to turn them into meals.

Discounts drive impulse purchases

Promotions often trigger unplanned buying instead of structured meal planning.

Budget pressure creates stress

Constant price comparison createsdecision fatigue while shopping.

What I Bring to Product Design

My Path

Shoppers want to save money and maintain their diets, but they lack a simple way to turn grocery discounts into meals that support both goals.

What I Bring to Product Design

My Path

60%

Try to eat healthier or follow a diet

75%

Actively search for grocery discounts

This isn’t a niche problem. It’s a large behavioral overlap.

Market Demand

Behavioral Overlap

A large segment simultaneously seeks savings, health, and meal inspiration.

A large segment simultaneously seeks savings, health, and meal inspiration.

Budget-conscious and health-aware consumers span multiple age groups, not a single demographic.

Demographic Breakdown

60%

Try to eat healthier or follow a diet

75%

Actively search for grocery discounts

This isn’t a niche problem. It’s a large behavioral overlap.

Market Demand

Behavioral Overlap

A large segment simultaneously seeks savings, health, and meal inspiration.

A large segment simultaneously seeks savings, health, and meal inspiration.

Budget-conscious and health-aware consumers span multiple age groups, not a single demographic.

Demographic Breakdown

What I Bring to Product Design

Experiment Setup

6-week behavioral experiment

30 Walmart shoppers

Weekly grocery discounts collected

Diet-specific recipes matched to deals

Meal suggestions delivered via email

How We Tested

Collected
Real Discounts

Matched
Recipes to Deals

Sent Email
Suggestions

Observed
Cooking Behavior

Collected
Real Discounts

Matched
Recipes to Deals

Sent Email
Suggestions

Observed
Cooking Behavior

Collected
Real Discounts

Sent Email
Suggestions

Matched
Recipes to Deals

Observed
Cooking Behavior

No app. No interface. Just behavior testing

No app. No interface. Just behavior testing

What I Learned

75%

Over 80% of participants cooked at least one of the suggested meals —
a strong signal for a test without a digital product

Behavioral Overlap

“Cheaper” and “faster” consistently came up as the main drive

Demographic Breakdown

Budget-conscious and health-aware consumers span multiple age groups, not a single demographic.

Budget-conscious and health-aware consumers span multiple age groups, not a single demographic.

What I Bring to Product Design

My Path


Store discounts

Store discounts

Store discounts

Dietary preferences

Dietary preferences

Dietary preferences

Meal planning

Meal planning

Meal planning

into simple, affordable meal suggestions

into simple, affordable meal suggestions

into simple, affordable meal suggestions

Foodi collects nearby grocery discounts, matches them with relevant recipes, and suggests meals that are both affordable and practical.


A smart shopping list is automatically generated.

For example, if one store has 50% off chicken breast, and another offers deals on sweet potatoes and broccoli, FOODI combines these discounts into a delicious, healthy meal — grilled chicken with steamed broccoli and sweet potatoes.


Normally, this meal might cost around $8, but with Eat8, Jesica can make it for just $4 — a healthy, budget-friendly dinner made easy.

With FOODI saving money and eating well go hand in hand — effortlessly.

How It Works

HOW IT WORKS

HOW IT WORKS

Foodi collects nearby grocery discounts, matches them with relevant recipes, and suggests meals that are both affordable and practical.


A smart shopping list is automatically generated.

Foodi collects nearby grocery discounts, matches them with relevant recipes, and suggests meals that are both affordable and practical.

A smart shopping list is automatically generated.

For example, if one store has 50% off chicken breast, and another offers deals on sweet potatoes and broccoli, FOODI combines these discounts into a delicious, healthy meal — grilled chicken with steamed broccoli and sweet potatoes.


Normally, this meal might cost around $8, but with Eat8, Jesica can make it for just $4 — a healthy, budget-friendly dinner made easy.

With FOODI saving money and eating well go hand in hand — effortlessly.

Key Features

People want to eat healthy

Healthy meals often feel expensive when shoppers try to stay within budget

Foodi collects nearby grocery discounts, matches them with relevant recipes, and suggests meals that are both affordable and practical.


A smart shopping list is automatically generated.

For example, if one store has 50% off chicken breast, and another offers deals on sweet potatoes and broccoli, FOODI combines these discounts into a delicious, healthy meal — grilled chicken with steamed broccoli and sweet potatoes.


Normally, this meal might cost around $8, but with Eat8, Jesica can make it for just $4 — a healthy, budget-friendly dinner made easy.

With FOODI saving money and eating well go hand in hand — effortlessly.

How It Works

Discounts drive impulse purchases

Promotions often trigger unplanned buying instead of structured meal planning.

Discounts don't translate into meals

Shoppers see many deals but don't know how to turn them into meals.

Budget pressure creates stress

Constant price comparison createsdecision fatigue while shopping.

People want to eat healthy

Healthy meals often feel expensive when shoppers try to stay within budget

Budget pressure creates stress

Constant price comparison createsdecision fatigue while shopping.

Discounts drive impulse purchases

Promotions often trigger unplanned buying instead of structured meal planning.

Foodi collects nearby grocery discounts, matches them with relevant recipes, and suggests meals that are both affordable and practical.


A smart shopping list is automatically generated.

For example, if one store has 50% off chicken breast, and another offers deals on sweet potatoes and broccoli, FOODI combines these discounts into a delicious, healthy meal — grilled chicken with steamed broccoli and sweet potatoes.


Normally, this meal might cost around $8, but with Eat8, Jesica can make it for just $4 — a healthy, budget-friendly dinner made easy.

With FOODI saving money and eating well go hand in hand — effortlessly.

How It Works

Discounts don't translate into meals

Shoppers see many deals but don't know how to turn them into meals.

People want to eat healthy

Healthy meals often feel expensive when shoppers try to stay within budget

Discounts drive impulse purchases

Promotions often trigger unplanned buying instead of structured meal planning.

Discounts don't translate into meals

Shoppers see many deals but don't know how to turn them into meals.

Budget pressure creates stress

Constant price comparison createsdecision fatigue while shopping.

Foodi collects nearby grocery discounts, matches them with relevant recipes, and suggests meals that are both affordable and practical.


A smart shopping list is automatically generated.

For example, if one store has 50% off chicken breast, and another offers deals on sweet potatoes and broccoli, FOODI combines these discounts into a delicious, healthy meal — grilled chicken with steamed broccoli and sweet potatoes.


Normally, this meal might cost around $8, but with Eat8, Jesica can make it for just $4 — a healthy, budget-friendly dinner made easy.

With FOODI saving money and eating well go hand in hand — effortlessly.

How It Works

Value Proposition

Value Proposition

Instead of asking: What should I cook? What can I afford

Foodi collects nearby grocery discounts, matches them with relevant recipes, and suggests meals that are both affordable and practical.

A smart shopping list is automatically generated.

Foodi answers both

What I Bring to Product Design

My Path

Set up Account

Set up Account

Store discounts

Set preferences, diet, and budget

Set preferences, diet, and budget

Store discounts

Personalized Home

Personalized Home

Personalized Home

Explore deals tailored to your needs

Explore deals tailored to your needs

Build Weekly Plan

Build Weekly Plan

Build Weekly Plan

Select meals based on available discounts

Select meals based on available discounts

Compare Store

Compare Store

Compare Store

View totals across retailers

View totals across retailers

Checkout

Checkout

Checkout

Export list or connect to store

Export list or connect to store

Foodi collects nearby grocery discounts, matches them with relevant recipes, and suggests meals that are both affordable and practical.


A smart shopping list is automatically generated.

For example, if one store has 50% off chicken breast, and another offers deals on sweet potatoes and broccoli, FOODI combines these discounts into a delicious, healthy meal — grilled chicken with steamed broccoli and sweet potatoes.


Normally, this meal might cost around $8, but with Eat8, Jesica can make it for just $4 — a healthy, budget-friendly dinner made easy.

With FOODI saving money and eating well go hand in hand — effortlessly.

How It Works

IA

IA

Foodi collects nearby grocery discounts, matches them with relevant recipes, and suggests meals that are both affordable and practical.

Foodi collects nearby grocery discounts, matches them with relevant recipes, and suggests meals that are both affordable and practical.

A smart shopping list is automatically generated.

IA

IA

Foodi collects nearby grocery discounts, matches them with relevant recipes, and suggests meals that are both affordable and practical.

Foodi collects nearby grocery discounts, matches them with relevant recipes, and suggests meals that are both affordable and practical.

A smart shopping list is automatically generated.

Key Features

People want to eat healthy

Healthy meals often feel expensive when shoppers try to stay within budget

Foodi collects nearby grocery discounts, matches them with relevant recipes, and suggests meals that are both affordable and practical.


A smart shopping list is automatically generated.

For example, if one store has 50% off chicken breast, and another offers deals on sweet potatoes and broccoli, FOODI combines these discounts into a delicious, healthy meal — grilled chicken with steamed broccoli and sweet potatoes.


Normally, this meal might cost around $8, but with Eat8, Jesica can make it for just $4 — a healthy, budget-friendly dinner made easy.

With FOODI saving money and eating well go hand in hand — effortlessly.

How It Works

Discounts drive impulse purchases

Promotions often trigger unplanned buying instead of structured meal planning.

Discounts don't translate into meals

Shoppers see many deals but don't know how to turn them into meals.

Budget pressure creates stress

Constant price comparison createsdecision fatigue while shopping.

People want to eat healthy

Healthy meals often feel expensive when shoppers try to stay within budget

Budget pressure creates stress

Constant price comparison createsdecision fatigue while shopping.

Discounts drive impulse purchases

Promotions often trigger unplanned buying instead of structured meal planning.

Foodi collects nearby grocery discounts, matches them with relevant recipes, and suggests meals that are both affordable and practical.


A smart shopping list is automatically generated.

For example, if one store has 50% off chicken breast, and another offers deals on sweet potatoes and broccoli, FOODI combines these discounts into a delicious, healthy meal — grilled chicken with steamed broccoli and sweet potatoes.


Normally, this meal might cost around $8, but with Eat8, Jesica can make it for just $4 — a healthy, budget-friendly dinner made easy.

With FOODI saving money and eating well go hand in hand — effortlessly.

How It Works

Discounts don't translate into meals

Shoppers see many deals but don't know how to turn them into meals.

People want to eat healthy

Healthy meals often feel expensive when shoppers try to stay within budget

Discounts drive impulse purchases

Promotions often trigger unplanned buying instead of structured meal planning.

Discounts don't translate into meals

Shoppers see many deals but don't know how to turn them into meals.

Budget pressure creates stress

Constant price comparison createsdecision fatigue while shopping.

Foodi collects nearby grocery discounts, matches them with relevant recipes, and suggests meals that are both affordable and practical.


A smart shopping list is automatically generated.

For example, if one store has 50% off chicken breast, and another offers deals on sweet potatoes and broccoli, FOODI combines these discounts into a delicious, healthy meal — grilled chicken with steamed broccoli and sweet potatoes.


Normally, this meal might cost around $8, but with Eat8, Jesica can make it for just $4 — a healthy, budget-friendly dinner made easy.

With FOODI saving money and eating well go hand in hand — effortlessly.

How It Works

Value Proposition

Value Proposition

Instead of asking: What should I cook? What can I afford

Foodi collects nearby grocery discounts, matches them with relevant recipes, and suggests meals that are both affordable and practical.

A smart shopping list is automatically generated.

Foodi answers both

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